Towards an augmented social reality? MediaPro review.

On November 2-3 we were among many others at Olympia London to attend mediaPro. The event is rather unique in its kind but brings real value to the people within the “marketing and media industry”. Or as the organizers describe it their-selves:

“Things are changing in the world of media and marketing. Marketers, agencies and media owners now know all about email marketing and websites. They tell us that what they want now is a next generation event that helps them take their marketing and communications to the next level: and that means integrating channels including offline, online and all the exciting new stuff in mobile, social media etc. And that means mediaPro!”

Mix of exhibitors and keynote speakers

Visitors enjoyed a nice mixture of keynotes and classic trade fair exhibition stands.

Our final impression after the event coincides into the question “are we heading towards an augmented social reality?”.

Let’s try to unravel what this means… and how we stumbled upon this thought…

Augmented reality … an interesting technology!

We were fascinated by the maturity of AR technology shown at mediaPro.
Have a look in the below video and be astonished about the possibilities this technology brings along!

Social media

How many times a day do you log on to Facebook, Twitter or similar “social media”?

At the show “social media” was a central theme: two theatres were specifically devoted to topics within the realms of “social media” and a lot of exhibitors (suppliers to marketing agencies, corporates, brands, media, …) stressed their social media technology (in one way or another).

What if you combine augmented reality with social media? Augmented social reality! Hooray! Tagwhat!