Business and targeting ethics? The co-operative case.
November 14, 2010 Leave a comment
Promoting funeralcare services at a mediated sport event
Ever heard of the sport “Bowls”? We hadn’t before.
Basically speaking it’s a form of “pétanque” often played in the commonwealth nations. The goal of the game is to roll slightly asymmetric balls (bowls) so that they end up close to a smaller bowl, as demonstrated in the below video. But there’s something more to that video … something that has to deal with business ethics and marketing target groups…
The co-operative funeralcare as main sponsor
In the above video one could see multiple adverts at various locations of an enterprise called “The co-operative”. All ads promote their funeralcare services. The advertisements are everywhere: on the player’s shirts, on the left and right of the pitch, behind the players. The event visitors see it all the time – as well as people watching the game on their television.
Business ethics and customer targeting?
Is there a group that offers funeralcare services in a “retail way”? It might, The co-operative group strives to be a nation-wide funeralcare service provider with local branches all over the country.
Are visitors / viewers of the bowls sport a target group for funeralcare services? Yes, the place is full of elderly people. As the sport could be labeled rather boring, chances are big the television audience is equally old.
Keen on C 