November 14, 2010 Leave a comment
Promoting funeralcare services at a mediated sport event
Ever heard of the sport “Bowls”? We hadn’t before.
Basically speaking it’s a form of “pétanque” often played in the commonwealth nations. The goal of the game is to roll slightly asymmetric balls (bowls) so that they end up close to a smaller bowl, as demonstrated in the below video. But there’s something more to that video … something that has to deal with business ethics and marketing target groups…
The co-operative funeralcare as main sponsor
In the above video one could see multiple adverts at various locations of an enterprise called “The co-operative”. All ads promote their funeralcare services. The advertisements are everywhere: on the player’s shirts, on the left and right of the pitch, behind the players. The event visitors see it all the time – as well as people watching the game on their television.
Business ethics and customer targeting?
Is there a group that offers funeralcare services in a “retail way”? It might, The co-operative group strives to be a nation-wide funeralcare service provider with local branches all over the country.
Are visitors / viewers of the bowls sport a target group for funeralcare services? Yes, the place is full of elderly people. As the sport could be labeled rather boring, chances are big the television audience is equally old.