February 27, 2013 Leave a comment
It recently came to me that the city of ‘Kortrijk’ (Belgium) investigates successful projects in cities with QR codes. Additionally, I heard they’re mainly investigating QR codes as a way to facilitate and foster “tourism” and/or “traders”. That’s a start. But that’s not Kortrijk. It’s good to look at best practices in other cities, true. But it’s even better to have the guts to run your own experiments, sparked off by your own imagination and taking advantage of in-city talents.
Hence, I’ve decided to write an open letter to the major so to hopefully influence the policy in this topic. Of course I should have written this letter in Dutch. But unfortunately most people on this blog come from an English-speaking region – despite the fact that my English isn’t very high standard…
So here we go, an open letter to the Mayor of Kortrijk. I know he understands English.
I’m writing an open-ended letter to ask you to turn your Qortrijk into #Qartrijk for a little while.
But first things first. I’m still waiting for an elaborated policy for the coming years in my and your city. I truly do appreciate your efforts to first consult the inhabitants (not population as you call them in your communication…#tip). I do believe this is useful. However I doubt that this is the way that participative democracy ought to function / to be organized. My view is that leaders have to come up with a vision first. A vision which is consequently elaborated into actionable projects. And it’s exactly at this lowest level – actionable projects level – that participative democracy is at stake. I could be completely wrong. So I’m very much open to arguments in favor of an early integration of “the crowd” into policy decision-making.
10 engagements are a good start.
I know you started with 10 engagements for the city and its people. And I believe those are good principles. But those same guidelines are exactly why you should consider the QR-debate in a different perspective. Especially, the below:
- “A city that listens and converses”
As stated above #KortrijkSpreekt is a great initiative, whether it’s been organized too early or not. However, I believe the city should also listen and converse in the digital world. That’s why in one way or another this letter should be picked up by you, read by you and given feedback to the author.
- “A city that undertakes and shares”
The whole QR debate can be seen in a different light, one that sees the project as an enabler to entrepreneurial initiatives and facilitates the art scene while improving the city as such.
- “A city that moves, dares and changes”
In relation to the QR-debate this could mean that you’re really eager to run innovative experiments. Why not use this technology so to improve the traffic experience for pedestrian?
- “A city with a vibe and enthusiasm”
There are many talented people in the city. Why not duplicate that through a project like #Qartrijk?
I’m about to cut the crap now dear Mayor, here’s what I actually wanted to say…
#Qartrijk as project for the city of Kortrijk a.k.a. Qortrijk
My idea of QaRt isn’t really new. The idea of #Qartrijk however is. To understand the concept of #Qartrijk, you should understand QaRt. And fortunately QaRt is very easy to undertand. It’s QR + ART. QR + ART = QART. There you go. But why?
QR codes have little value and won’t last forever
I’ve always seen QR codes as a temporary thing. It has little value and it won’t last. What’s even more, most people don’t actually know about QR codes. Yes, tech and marketing people know them. And from time to time tag them if they notice them anyway. But it’s not a mainstream thing. It will never be. Without further details here, allow me to just state that QR is only a little aspect in an evolutionary story called the mobile ecosystem.
QR as an artform
Regardless of the fact that most people see QR codes as messed up lines and dots, it inspires people to turn the code as such in a more artful experience. It’s all about design, one vital aspect of Kortrijk’s identity… For this reason (and the one above) I started “pinning” examples of Qart. It might be inspiring for the #Qartrijk experiment. Oh yes, what exactly is #Qartrijk?
#Qartrijk: QR meets Art through-out Kortrijk
#Qartrijk is all about QR in an artful / design way. But not only that. It’s about mobile technology experiments in an artful way that add value to the city. They make the city better. Imagine one experiment being a new lamppost which pedestrian can tag in order to get a faster green light. Of course the object “lamppost” is an art piece in itself. In this manner, one can dream of an organically grown art route of QR-inspired objects in the city.
Let’s run a small experiment!