Running an e-commerce website? Watch out for Google shopping.


Apparently Google launched a Beta version of “Google Shopping” (Google Achats) in France last week. The application looks very promising and might change the online shopping experience. If you sell over the internet, you definitely should consider listing your products in Google Shopping. How you index your products is explained below the screenshots.

Google Shopping France - homepage

Google Shopping France - homepage

Google Shopping - Bèta in France : search for iMac

Google Shopping - Beta in France : search for iMac

Google shopping : bèta in France - price comparison

Google shopping : beta in France - price comparison

Index your products through a feed in Google Merchant Center

In order to appear in the list, an e-commerce website or webshop needs to provide a feed of their products to the Google Merchant Center. Consequently Google indexes the data and makes them available for search and price comparison via a web interface on google.com (or in case via a country-specific url extension).

In addition, consumers are able to immediately buy the good if the e-commerce website supports Google Check-out.

Indexed enterprises in France that offer iMac on google.fr

Imagine you want to buy an iMac and want to know the perfect place and price for your purchase.
Imagine you’re a go-getter and will search for all places online where you can buy an iMac.
Imagine you accurately archive all information in a spreadsheet so to compare the offers.

How long would that take? How long does it take with Google Shopping?

Can you see the benefits already?

Companies that partner with Google within the “market of the search term ‘iMac’ on Google Shopping France” are listed below.

Just one more thing: online shopping is a global phenomenon

Isn’t it? Why roll out this service by country then?

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