February 12, 2012 2 Comments
The posts aim to simplify more complicated business stuff by giving examples from the world of sports. In addition it strives to learn lessons from sports and apply them in a business kind of sphere.
Up until now, the sports category has 6 posts. The reason for that is that I always wondered whether this specific endeavour made any sense at all. Or as my last post finished :
Can businesses learn something from sport? Or is sport just sport?
I believe we can transfer insights from one societal aspect to another. Below are two cases from other people that back up this point. The question remains ‘why’ however.
Sport is not just sport. Content Marketing Strategy is like football.
It’s like Football.
Developing a content conversion strategy is similar to putting together a football team. And it’s all about scoring in football. But in order to score the team must get the ball to the striker. Some teams use long passes to get there, others carefully advance through short passes. But in the end the ball needs to cross the line.
The marketer is the coach, the team composer. It’s up to him to decide how to get the ball crossing the line. But anyway, don’t expect to win without a proper strategy.
Sport is not just sport. The Jeremy Lin example.Another case demonstrating that learnings from sports can be transferred to business is the story of Jeremy Lin. This case deals with basketball, underdog positions and the power of social media.
During last week Jeremy Lin became a sensation. The New York Knicks guard became a sensation first on new media platforms such as Twitter and Facebook but soon enough captured the attention of traditional media as well.
The Knicks guard is in tremendous shape and does crazy stuff on the court. Even that crazy it led to the neologism “linsational” or “linsanity”. This remarkable story detailed in the N.Y. Times shows us the power of bottom-up marketing for underdog players.
In this particular case people were surprised because they didn’t know Jeremy before. There are not that many Harvard players, not that many Asian-Americans. He’s an underdog. But he works hard and it pays off today.
So where’s the lesson for business?
SMEs and underdog players can turn their position into an advantage by offering great products (Jeremy plays incredible) and let that spread from within the fan network (Twitter, Facebook) towards the public sphere (traditional media, such as N.Y. Times). And yes, this includes working really really hard.
Why can we learn something from a completely different sphere?
I believe it’s proven we can learn a thing from an entirely different phenomenon. But why?
Is it because all are just aspects of the same society?