The Bookz

2017 – 3rd book: “Life as such. Why Artificial Intelligence is not frightening today and how it might be tomorrow.”
(Dutch version available, English in Production – arrives in March). 

screen-shot-2017-02-08-at-09-24-25In this book I develop a universal language that grasps everything that surrounds us: neosemiotics as a universal mechanism that drives all.

From this neosemiotics-perspective on the world, life, consciousness and intelligence, the book takes on current doom thinking on artificial intelligence. This is done by analysing the current state of AI. While doing impressive things already, there’s not so much intelligence in it. And hence, we argue that today there’s not a single element that needs to frighten us when it comes down to AI.

The book argues that there might be reasons to get scared about AI tough. But only when AI is developed on top of the semiotics framework as presented in the book.

The book is available for order via me. You can have a new pocket bible that explains the universe for just € 14,95. Order in the comments, or via contact form or send me an e-mail.

I am quite aware that this book contains rather shocking and sensitive information about humanity. That’s why I already want to share the table of contents of this book as well as the sources that were used (so that you don’t think I’m crazy ;) ).



  1. What is life?
    • Information & Darwin?
  2. What is consciousness?
  3. What is intelligence?
    • What is learning?
    • Intelligence as schemes: from semantics to semiotics
    • Intelligence from an information-perspective


  1. What is information?
  2. The state of AI today?
    • AI in 2017
    • Speech recognition & NLP
    • IBM Watson: AI, Deep Learning & Cognitive Computing
    • Artificial Emotions


  1. Neosemiotics: development of a new scientific framework.
    • Axioms, Postulates, premises of Neosemiotics.
  2. Neosemiotics: framework for true human-like deep artificial intelligence?




Adriaans, A General Theory of Information and Computation. 2016.

Andrews, e.a., A Perspective on Future Research Directions in Information Theory. arXiv:1507.05941

Andersen, Computer Semiotics. Scandinavian Journal of Information Systems, Vol. 4, iss 1, article 1. Available at:

Amerland, Your Brain, Machine Learning and Semantics. , 2013.

Bennett e.a., Teleporting an Unknown Quantum State via Dual Classical and Einstein-Podolsky-Rosen channels. Physical Review Letters, Volume 70, 13, 1993.

Berreby, Artificial Intelligence is already weirdly inhuman. , 2015.  

Block, The Mind as the Software of the Brain. New York University,

Boykin e.a, On Universal and Fault-Tolerant Quantum Computing. 1999.

Deutsch, It From Qubit. in Science & Ultimate Reality, John Barrow, Paul Davies, Charles Harper, Eds., Cambridge University Press, 2003.

Brassard, Teleportation as a quantum computation. PhysComp96, extended abstract, 1996.

England, Statistical physics of self-replication. The Journal of Chemical Physics, 139, 121923 (2013).

Etz, Understanding Bayes: visualization of Bayes Factor. , 2015.

Forsdyke, Wittgenstein’s Certainty is Uncertain: Brain Scans of Cured Hydrocephalics Challenge Cherished Assumptions , Konrad Lorenz Institute for Evolution and Cognition Research  , 2015.

Gent, Evolution’s Brutally Simple Rules can make Machines more Creative. Singularityhub, , 2016.

Gottesman, Chang, Quantum teleportation is a universal computational primitive. 1999.

Grossman, 2045: the Year Man becomes Immortal. Time Magazine, 2011.

Grünwald, Vitanyi, Algorithmic Information Theory. 2005.

Gudwin, Semiotics and intelligent Systems Development: An introduction.

Gudwin, Computational Semiotics: An Approach for the Study of Intelligent Systems.

Holme, Modern Temporal network theory: A colloquium.

Loreto e.a., Dynamics on expanding spaces: modeling the emergence of novelties. 2017.

Nadin, Information and Semiotic Processes: the semiotics of computation. Cybernetics and human knowledge, Vol; 18, nos. 1-2, 153-175.

Nake, Semiotic Animal | Semiotic Machine: Machinizing the Work
of Our Heads—A Feast for the Inhuman Human, Design of the In/Human.

Narayanan, Quantum computing for beginners.  

Nielsen, The rise of computer-aided explanation, Quanta Magazine, 2015.

Nöth, Semiotic Machines.

O’Grady, MIT claims to have found a “language universal” that ties all languages together. , 2015.

Pena, Mirror Mirror on the wall, Am I the healthiest one of all?, psfk, 2015.

Phoenix, How Artificial Intelligence is getting even smarter. WEFORUM, 2015.

Pospelov, Semiotic Models in artificial intelligence problems.

Roy, Semiotic schemas: a Framework for grounding language in action and perception. Artificial Intelligence 167 (2005) 170-205.

Rieger, A Systems Theoretical View on Computational Semiotics. Modeling text understanding as meaning constitution by SCIPS.

Schoeneburg, Unsolved Problems in AI. Series on LinkedIn. , 2017.

Seoane, Solé, Information theory, predictability, and the emergence of complex life. 2017.

Shai, Understanding Machine Learning. From theory to practice. Cambridge University Press, 2014.

Simonite, Teaching Machines to Understand Us. , 2015.

Stanford, Artificial intelligence and life in 2030. One hundred year study on artificial intelligence. Report of the 2015 study panel., 2016

Sun, A Survey of Peirce Semiotics Ontology for Artificial Intelligence and a Nested Graphic Model for Knowledge Representation.

Unknown, Preparing for the future of artifcial intelligence, Executive Office of the President National Science and Technology Council Committee on Technology , 2016.

Unknown, Recurring Neural Networks. , 2015.

Van Benthem, Adriaans, Handbook on the philosophy of information.

Vieira e.a., Building an organic computing device with multiple interconnected brains, Nature, 2015.

Walker, Davis, The Algorithmic Origins of Life. 2012.

Wilde, From Classical to Quantum Shannon Theory. 2015.

Wolchover, A New Physics Theory of Life. Quanta Magazine,, 2014.

Wolfram, How should we talk to AI? 2015.
Wright, Can Machines Think? Time Magazine, 1996.

2016 – 2nd book: “Inbound Marketing Automation in 2016.”
(Dutch only).

This marketing book was co-authored with three other people who I collaborate with when it comes down to inbound marketing & marketing automation projects.

The book is 176 pages on A5 print. It’s designed in 4 big parts:

  • what is inbound marketing automation
  • how to organize for inbound marketing automation
  • thematic reader to focus on specific aspects
  • marketing visuals

The book is available in Dutch and can be ordered here via comments, contact form or by e-mailing me. It’s only € 14,95 and free shipment is included.


2011 – 1st book:”Whispering Web: Business and Marketing in a Mobile, Socially Connected world.”

Below is a book that collects all articles written in the first year of this blog. It is considered as a turning point, as the book allowed to create a vision upon society, business and marketing.

Hope you enjoy slide-reading through it.

Anytime – Need help with your book? I ghostwrite stuff.
Hit me up in the comments, via the contact form or send me an e-mail.

16 Responses to The Bookz

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  10. MMO says:

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