Why there’s nothing wrong with “adios amigos” tweet by KLM.

KLM worldcup tweet

KLM worldcup tweet

There’s a big debate going on amongst marketers about the stupidity of a tweet by KLM during the world cup. I have a different view. It wasn’t stupid. It was on-brand.

Humanization of Brands

I don’t get it. We’ve talked for about a decade now about the humanization of brands. We all shout out that there’s no B2C or B2B any longer but everything is H2H, human-to-human, peer-to-peer.

This consequently means brands and organizations start to act more and more as human beings, as people. Sure, you notice loads of faces on websites and other communication to show “the humanization of brands” but that’s merely “spielerei” and old school marketing trickery.

Humanization = to show personality

The humanization of brands comes down to showing a personality. Who are you? What do you stand for? How do you act? When one looks at KLM, they clearly are Dutch. It’s a genuine part of their DNA. And Dutch stands for innovation, entrepreneurship and being self-confident maybe slightly arrogant but bold and courageous without a doubt.

What you say? That’s right. Personality and identity of brands has less and less to do with logos, colours, fonts and other design elements.

Only boring personalities are loved by everyone

Just think about your social life. Do you really like everybody as much? How do you feel about politically correct people? Right, they are boring. They don’t inspire. But nobody really hates them. On the other hand, people with a vision and specific personality and identity are loved by some, hated by others.

Why the KLM tweet wasn’t stupid?

I truly believe the KLM tweet was beneficial. Apart from some Mexicans nobody was truly offended. On the other hand, it generated tons of Brand Mentions everywhere. If you didn’t know KLM before, you’ll probably do now. And do you truly believe Mexican people will not fly KLM anymore? They’ll probably do anyway. Because of the price, because of the service, because of social seat selection, etc.

So brands, it’s up to you: boring and indifference by all?
Or a human personality who’s hated by some, loved by others?

Music Maestro! Shantel & FIHP to spark off Whispering Web TV.

Closing Summer with a Big Party

At the end of this summer I decided to take some time off and just enjoy myself with some spare time. After all, it was summer and I didn’t take a break from work. What’s more, I still didn’t up until now. However, I’m quite convinced though that I’ll take my lazy ass to a beach in October. Plenty of places in the world still offering summer in October: Egypt, Thailand, Indonesia, …

FIHP & Shantel

One of the best experiences in my summer was the concert and performance from Shantel at FIHP.

Because I spend an excellent time and just like music really much, I want to share My experience with you. Hence I made a little video. And while producing that video, I came up with the idea to start my very own TV Channel.

Shantel to spark off Whispering Web TV! Yes, I might do videologs now to tell a story instead of writing it down. Yes, I might record cool keynotes on public events and share them on the Whispering Web TV Channel. Stay tuned!

Whispering Web – The Book.

I’ve made your life easier.

Well, I made it easier if you were to read everything ever posted on this blog. Consider how many clicks that’d take. At least a thousand, right?

Below is a book that collects all articles written in the first year of this blog. Reading all articles in this manner will take you about 70 clicks. I saved you just about 930 clicks. And I might argue that 930 clicks require at least 2 doctor visits because of a painful wrist. I’m not a doctor price specialist but I believe two visits quickly will cost you about 50 EUR or Dollars.

Hope you enjoy slide-reading through it.

Postmodern intertextuality in contemporary popular music: mashups

Within current popular music culture, we witness the interesting phenomenon of “mashups” – a composition created by blending two or more songs that often involves an overlay of the vocals of one song over the instrumental of another.

Mashups are an obvious and beautiful example of what postmodern theorists mean with intertextuality. Thanks to a clever technology, you can now hear, see and feel intertextuality in your web browser. Listen, look and party here! Enjoy!

Postmodern intertextuality in contemporary music

Postmodern intertextuality in contemporary music: mashup

Spatial planning strategies struggle to meet demands network society?

During one of our “search sessions” on random topics on google scholar, we stumbled upon an interesting article written by Healey, P.: “Network Complexity and the Imaginative Power of Strategic Spatial Planning.”

Not being an expert in both matters it was interesting to see how a discipline struggles to comply with knowledge from another science. As suggested by the article, spatial planning is still theoretically struggling to give answers to the characteristics of the network society.

Debate: the network society and implications for spatial planning?

The world has changed. Societies have changed. Concepts for spatial planning remained untouched. In order to know how planning could adapt to the challenges of the network society, one needs to define the specifics of this society. The article argues that a network society is fluid, open, complex and experiences multiple time-space relations.

How to answer the challenges?

Healey critiques the determinism resulting from the usage of architectural concepts for spatial organization. She suggests to find answers in sociological theory and/or geography studies. Once again a call for a multidisciplinary approach. Below is an attempt to translate the theoretical concepts into design strategies.

We apologize for this extremely theoretical post. Some like that however.

Spatial planning strategic challenges to comply with network society

Spatial planning strategic challenges to comply with network society - free, based on Healeys publication mentioned in the article

Vuvuzela: why to love it? Lessons from ethnomusicological classes

These days there’s a lot of “buzz” about the usage of vuvuzela instruments at the World Cup Football in South Africa. People seem to be annoyed by the “vuu-vuu” noize. Nevertheless, I want to make a case for the Vuvuzela.




A couple of years ago I was glad to take a class called “ethnomusicology”. Ethnomusicology is a branch within musicology. The first studies social and cultural aspects of music in local and global contexts as opposed to the latter which is more designed for and dedicated to Western art music (classical music). So to speak, ethnomusicology studies music as a human, social and cultural phenomenon.

Lesson from the classes about African music

One crucial aspect about the “music” (regardless of their diversity) in African societies is that it was (is) an inseparable part of societal live. This means e.g. that African music has to be understood within the realms of other structures that evolve around the “tones” and “noises”. Those structures are: events (religious or profane: a celebration), dance moves, costumes,  body paintings, …

Well, I guess you already start to see the link between the world cup and the vuvuzela. It’s just a habit, a ritual  – so don’t be annoyed by it.

The “vuu-vuu” noise as a means to a state of trance

Some traditional African music had the aim to get in some sort of “trance” in order to get closer to nature or God (for instance). I believe the monotone sound of the Vuvuzela is rather reverberating instead of annoying. I can imagine that the players on the pitch never really notice the “vuu-vuu” sound – but instead feel a certain “drive”, “tempo” that encourages their play.


The future of printed pictures

The future of photography?

The future of photography?

The profession of “photographer” is dead


In today’s digital and mobile world, everyone is a photographer. People are mobile and carry along mobile devices that most of the time can take (high) quality pictures. What’s more, the digital technology allows to take as many pictures as one can imagine. In the end, one will have made at least one picture that has the appearance of a professional photo.

“Everyone a celebrity”

I believe the “end of the photographer” should be understood within the realms of the “15-minutes-of-fame-for-everyone society”. Actually this means it’s not the end of a certain profession. Celebrities still exist. Photographers still exist. The border however to enter those categories is now hazier then ever because of the individual’s empowerment brought along by digital technologies.

Worth a large format print?

Worth a large format print?

Upload & pay online

Back to the pictures. People take pictures everywhere, anytime. Whether with a point&shoot, reflex or a mobile phone. Most of the time those picture are used to post online to a social media profile. Rarely those pictures are printed. The future of printed pictures however is via an online workflow. Upload your own “professional photo”, set the characteristics, pay and … there you go 2 or 3 days later you receive a professionally crafted large format print in your mailbox.

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