Innovate your twitter reading experience: paper.li

December 2, 2010 Leave a comment

We stumbled upon a lovely and promising web app called “paper.li”. The app organizes twitter feeds into a newspaper-format. Shall publishers and marketing departments soon embrace this innovative technology? Or does the technology need to support multiple output formats before they do?

paper-li - create a newspaper of linked articles on Twitter feed

paper-li - create a newspaper of linked articles on Twitter feed

Your Twitter Feed as a Newspaper

The functionality and benefits of this web technology could not have been summarized better than by the organization that developed the tools. Here it is:

“paper.li organizes links shared on Twitter into an easy to read newspaper-style format. Newspapers can be created for any Twitter user, list or #tag. A great way to stay on top of all that is shared by the people you follow – even if you are not connected 24/7!” – source: paper.li

The Whispering_Web Daily

Of course we’ve been playing around with it and truly love it: great product.
Have a look at the Whispering Web Daily!

Output for other media?

How will the publishing industry and brands embrace this? Will it be a necessity for paper.li to generate an iPad compatible “website”? Will those groups ask for a different experience, such as presenting the stream in the format of a “leaf-through digital document”? Will traditional publishers feel the need to organize the stream in a printable document? Stated differently: is a truly personalized newspaper to become reality in this manner?

Just one more thing: developer of the app embraces Social CRM

As we are publishing this article, the application is being updated. We wonder what the new features will be. Looking forward to it.

But what’s at least equally important: SmallRivers – the app developer – not only builds innovative solutions. It also innovates its operations. In this respect, one could state that they strive to practice concepts as “Social CRM”, “BMI” and “enterprise 2.0”.

The update made clear that SmallRivers’ Customer Service deploys social media to inform their customers. In practice: twitter is used to inform them about the ongoing update. Just great!

Social CRM, one aspect for BMI and enterprise 2.0 (e2.0)?

Social CRM, one aspect for BMI and enterprise 2.0 (e2.0)?

Social CRM via Twitter - Enterprise 2.0

Social CRM via Twitter - Enterprise 2.0

Filed under Business, Media, Software & Technology Tagged with , , , , , , , , , , , ,

The power of Twitter for websites: own test results.

June 15, 2010 Leave a comment

Tweeting the day away via your smart phone?

If you’re a Twitter user, you know what it’s all about. For those who don’t: twitter is a micro-blogging platform that allows you to send out messages (limited to 140 characters) to the entire world.

Twitter - search for information

Twitter - search for information

Twitter for business purposes?

If you’re in business you might think of adding a “Twitter account” to your marcomm mix. After all, it might drive traffic to your website. Once you have those “Twitter-people” on your website, you can start to convince them. But not everything will turn into sales…

What else might happen?

  • A “tweet-reader” ends up on your webpage and decides to tweet about your webpage…your webpage has been broadcasted to people you never reached in the first place…
  • A tweeter retweets your statement and as a result your phrase is shared with people that didn’t initially follow you.
  • A tweeter might list you within a specific theme
  • A tweeter is by definition rather unpredictable, so almost everything might happen
  • …

My test results: this blog, the Bizz2Sozz twitter account

Based on the date of my first post, I started this blog at the end of February. While setting-up the blog, it came to me that to spread the ideas on this blog, another channel should come into play – as I can’t solely rely on my bloggin’ skills (if I have them, for you to decide). For this reason, I turned to Twitter.com and set-up an account.

Every time I posted a story on my blog, I tried to give it publicity by tweeting my views over the twitter platform. (I have to be honest: I forgot it a couple of times and backed this up by tweeting all articles at once. I know, not the perfect strategy). The workflow is rather easy: I write a blogpost, after which I summarize what’s in the article and add a link to the article (all in a 140 character phrase!).

Result today: a nice woman from Italy re-tweeted one of my stories, started to follow me and added me to a themed list. What will this bring along? New followers? We truly hope so, since the Italian woman is already followed by over 1 000 people, my article is now within the reach of more people than the 20 daily visitors on this blog and my 5 twitter-followers. If I have a closer look at this blog web stats … I can already see that the re-tweeted article is currently my “most read article”…

A re-tweet in Italy: no more words, just an image

Twitter, micro-blogging, sharing

Twitter, micro-blogging, sharing

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Filed under Business, Economy, Marketing, Media, Society, Software & Technology Tagged with , , ,

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