BNP Paribas Fortis: from mobile web to mobile app.

BNP Paribas Fortis mobile banking

BNP Paribas Fortis - mobile banking

BNP Paribas Fortis - mobile banking

We believe the strategy is in compliance with what we (and most important literature) know about mobile web and mobile apps. Here’s a non-exhaustive list of important facts for mobile projects:

  • mobile web or mobile apps need to load quickly (even with 3G and UMTS).
  • the mobile web is not a mirror of the website
  • automatically present the mobile website when mobile devices is detected
  • the mobile web is used to find contact coördinates, product information and news
  • for mobile apps one needs to reflect on the different OS: iOS, BlackBerry, Symbian, Android, …

For more details on this particular subject, please go through the slide show below.

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