BNP Paribas Fortis: from mobile web to mobile app.
October 23, 2010 5 Comments
BNP Paribas Fortis mobile banking
We believe the strategy is in compliance with what we (and most important literature) know about mobile web and mobile apps. Here’s a non-exhaustive list of important facts for mobile projects:
- mobile web or mobile apps need to load quickly (even with 3G and UMTS).
- the mobile web is not a mirror of the website
- automatically present the mobile website when mobile devices is detected
- the mobile web is used to find contact coördinates, product information and news
- for mobile apps one needs to reflect on the different OS: iOS, BlackBerry, Symbian, Android, …
For more details on this particular subject, please go through the slide show below.
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Very nice, good idea.
Hi, tnx 4 passing by. In the end the goal defines the web or the app.
You got me thinking. I should spend more time here and learn from you