BNP Paribas Fortis: from mobile web to mobile app.


BNP Paribas Fortis mobile banking

BNP Paribas Fortis - mobile banking

BNP Paribas Fortis - mobile banking

We believe the strategy is in compliance with what we (and most important literature) know about mobile web and mobile apps. Here’s a non-exhaustive list of important facts for mobile projects:

  • mobile web or mobile apps need to load quickly (even with 3G and UMTS).
  • the mobile web is not a mirror of the website
  • automatically present the mobile website when mobile devices is detected
  • the mobile web is used to find contact coördinates, product information and news
  • for mobile apps one needs to reflect on the different OS: iOS, BlackBerry, Symbian, Android, …

For more details on this particular subject, please go through the slide show below.

Advertisements

5 Responses to BNP Paribas Fortis: from mobile web to mobile app.

  1. Pingback: My first blog year in stats! Thanks to Wordpress. « :: WW :: Whispering Web ::

  2. Pingback: Who’s ever going to tag this QR code anyway? On AXA Bank’s outdoor ad. « Web whispers by @vermeiretim

  3. blog Play says:

    Very nice, good idea.

    • vermeiretim says:

      Hi, tnx 4 passing by. In the end the goal defines the web or the app.

  4. S���� Harris says:

    You got me thinking. I should spend more time here and learn from you

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: