Search engine optimization as a PR tool

February 24, 2010 1 Comment

Search engine optimization

SEO is about tricks to put web pages on top of Google’s search results. It has proven to be a fruitful marketing technique in order to attract more visitors to your website. Another nice feature about Google manipulation is the way it has changed the PR game.

SEO for PR

The thing is: journalists are human beings as well and try to obtain the maximum result with a minimum of efforts. In their “search for news” they also rely on the internet. And most of the time they just “Google” for news. You suppose they would double-check that information. But due to lack in time, they often do not.

Means-end-chain: SEO for Thought-leadership

One of the great PR goals in today’s society is being the “thought leader” within the sector or industry. Studies have shown that being on the number 1 Google result page evokes the psychological effect of “the best, the biggest, etc.” For PR people today SEO could be a means to the end of thought-leadership.

Filed under Business, Marketing Tagged with , , ,

Business as a societal phenomenon

February 23, 2010 Leave a comment

Say whaaaaaaat?

Some call it “Marketing”, others call it “getting market”. I call it “Business as a societal phenomenon” – which transforms the same thing into an even more interesting aspect of contemporary society.

Why I don’t use the word “Marketing”?

Marketing is often narrowed into the creation of a brochure, the creation of a website, etc. Since this is what most people think of when you tell them you do marketing for a living and since this shrinks down the importance of Marketing way too much, we don’t want to use that word to describe our everyday-life activities and reflections.

Why do marketers need to be sociologists?

Well, quite simple: it’s the marketers job to interpret human behaviour. This includes analyzing it within the correct contextual environment(s).

Why do you hear this for the first time?

I assume you never read or studied the work of “Theodor Ludwig Wiesengrund Adorno”.

Filed under Business, Marketing, Society Tagged with , , , , ,

Newer posts →