Business as a societal phenomenon


Say whaaaaaaat?

Some call it “Marketing”, others call it “getting market”. I call it “Business as a societal phenomenon” – which transforms the same thing into an even more interesting aspect of contemporary society.

Why I don’t use the word “Marketing”?

Marketing is often narrowed into the creation of a brochure, the creation of a website, etc. Since this is what most people think of when you tell them you do marketing for a living and since this shrinks down the importance of Marketing way too much, we don’t want to use that word to describe our everyday-life activities and reflections.

Why do marketers need to be sociologists?

Well, quite simple: it’s the marketers job to interpret human behaviour. This includes analyzing it within the correct contextual environment(s).

Why do you hear this for the first time?

I assume you never read or studied the work of “Theodor Ludwig Wiesengrund Adorno”.

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