Future of print: Large Format Sexy Ads!

April 2, 2010 2 Comments

Fact: printed matter is going down

Future of print is large format

Future of print is large format

Have a look at the amount of brochures, catalogues and newspapers that are printed today – compared to 10 years ago. Indeed, commercial printed matter decreases year by year. Of course, packaging printing will continue to exist. You can’t deliver without properly packing the good. But you can sell without a printed brochure or catalogue (just put it online as a PDF and it’ll do the trick).

Fact: large format prints add value

In the above I stated that packaging will continue to exist. This will also count for large format print. Large format prints provide additional value compared to commercial prints. Large format prints grab the attention of people. A brochure isn’t read thoroughly anymore – after all, they find the content on the world-wide web.

Suggestion: sexy large format prints

Sexyness has always been a trick to grab people’s attention. Nevertheless, sexyness should be used appropriately. It doesn’t make sense for all products. This page depicts a good example of sexyness within a large format print concept. It depicts a good-looking women next to a big shower head. The copy (Feel Dirty?) enforces the “sexual” aspect as well as it provides appropriate information about the company’s products: they provide solutions to make your body clean…

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Filed under Business, Economy, Marketing, Media, Society Tagged with , , ,

Lessons from Germany's traffic lights

March 20, 2010 Leave a comment

Flow of traffic lights

Flow of traffic lights

Set gear…it’s green soon!

 

A while ago I drove through Germany by car. Apart from the zones on the express way where there’s no speed limit, I was pleased with the way traffic lights work in Germany.

How do they work?
When the light is red it first jumps shortly to orange before it turns green. The traffic lights in my country do not do that. They only use orange in between green and red. Not in between red and green. I believe however, using orange in the “start-flow” of city traffic brings along certain advantages.

Advantage 1: traffic flow optimized

When it’s red and the cars are waiting, it often occurs that it takes over 5 seconds for the traffic to move again (after the lights have jumped to green). When you put orange in between , drivers know: “set to first gear, you can drive soon”. This improves the traffic flow because people are not longer hesitating on “red” but instead on “orange”. This could result in drivers being less frustrated by traffic. In the end: happier people in a non-aggressive city environment?

Advantage 2: save your car’s gearbox

Another advantage of this traffic light system is that you don’t screw your gearbox that easily. Hasty people are often in 1st gear while waiting and thus have to push down their left feed pedal continuously. Not that good actually for technology inside the car.

Advantage 3: improves ecology and economy of driving?

I’m not completely sure about that but using the “neutral” gear more effectively improves in a more economic and ecologic way of driving?

Filed under Ecology, Society Tagged with ,

E-mail marketing versus spam

March 13, 2010 58 Comments

E-mail marketing: still valid?

I would answer the above question with a big yes. Yes, unless you’re using the spam strategy. Unfortunately for the ones who want to do “good e-mail marketing”, the spammers touched the reputation of mass mailings. But what’s the main difference between e-mail marketing and sending out spam?

E-mail Marketing vs spam

E-mail marketing vs spam

E-mail marketing vs spam

Implementations?

  1. E-mail copy : subject lines
    Spammers are often using the words “free” or “win”. Usage of those words in your subject line copy makes it very likely that your e-mail will be classified as “spam e-mail”. More about e-mail subject copy lines could be a topic for future posts…stay tuned if interested!
  2. E-mail software: contact list management
    To send out targeted e-mails with rich content to the correct receiver you require an intelligent contact management system. More about contact list management (segmentation) could be a topic for future posts…stay tuned if interested!

Filed under Business, Marketing, Software & Technology Tagged with , , , , , , , ,

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