E-mail marketing versus spam

E-mail marketing: still valid?

I would answer the above question with a big yes. Yes, unless you’re using the spam strategy. Unfortunately for the ones who want to do “good e-mail marketing”, the spammers touched the reputation of mass mailings. But what’s the main difference between e-mail marketing and sending out spam?

E-mail Marketing vs spam

E-mail marketing vs spam

E-mail marketing vs spam

Implementations?

  1. E-mail copy : subject lines
    Spammers are often using the words “free” or “win”. Usage of those words in your subject line copy makes it very likely that your e-mail will be classified as “spam e-mail”. More about e-mail subject copy lines could be a topic for future posts…stay tuned if interested!
  2. E-mail software: contact list management
    To send out targeted e-mails with rich content to the correct receiver you require an intelligent contact management system. More about contact list management (segmentation) could be a topic for future posts…stay tuned if interested!
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