RE: Can you consult on my vine strategy?


I recently got an e-mail asking to define a marketing strategy for vine. I couldn’t.
I told them to find somebody else. I might have thrown away some dollars, true. But I might have lost even more…

People asking me that question is not my type of customer. Here’s why.

You don’t need a vine strategy.

Vine is an iOS app that allows you to make and share 6 second movies.

May I remind you that you were already able to do so before Vine? Way before vine.

Strategy first, then tactics & tools.

Think strategy first please. Vine forces you to reflect on the role of moving images for your business.

Is video a right tactic for your company? Are 6 second movies valid to obtain your goals?

The above video is made without Vine. But it is a 6 seconds video…Okay, maybe 8 secs.

Disclaimer: this article is written on a smartphone…

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4 Responses to RE: Can you consult on my vine strategy?

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