Football & World Power: 2010-2014-2018-2022 (continued from part I).

Tweet about the allocation of the organization of world cup football by managing director at think.BBDO in Brussels

Tweet about the allocation of the organization of world cup football by managing director at think.BBDO in Brussels

With the allocation of the FIFA World Cup Football for 2018 and 2022, observers mentioned that it reflected the emerging markets. It truly does! But what’s more, the trend was already there during the World Cup Football 2010 in RSA.

We even devoted a blog post to the way by which the adverts surrounding the pitch reflected the global shift of economic powers. Nevertheless, which countries have been granted the rights to organize this first-class global event? Are these the emerging markets?

Upcoming FIFA World Cup hosts and their economies

The trend seen in the adverts in the 2010 event is also there when one looks at the countries that have been assigned to organize the future events. All countries that are to organize the world cup, show a growing/booming and interesting national economy.

  • World Cup 2014 host Brazil “Brazil is one of the fastest growing emerging economies in the world. With large and growing agricultural, mining, manufacturing and service sectors, Brazil economy ranks highest among all the South American countries and it has also acquired a strong position in global economy.” (Source: trading economics)
  • World Cup 2018 host Russia “The Russia Gross Domestic Product is worth 1231 billion dollars or 1.99% of the world economy, according to the World Bank.” (Source: trading economics)
  • World Cup 2022 host Qatar “The country’s economic growth has been stunning. Qatar’s nominal GDP, estimated to be $128 billion for 2010, has recently been growing at an average of 15%, and the 2010 growth rate is estimated to be 19%. Qatar’s 2007 per capita GDP was $67,000, and projected to soon be the highest in the world. The Qatari Government’s strategy is to utilize its wealth to generate more wealth by diversifying the economic base of the country beyond hydrocarbons.”(Source: U.S. Department of State)

Vuvuzela: why to love it? Lessons from ethnomusicological classes

These days there’s a lot of “buzz” about the usage of vuvuzela instruments at the World Cup Football in South Africa. People seem to be annoyed by the “vuu-vuu” noize. Nevertheless, I want to make a case for the Vuvuzela.




A couple of years ago I was glad to take a class called “ethnomusicology”. Ethnomusicology is a branch within musicology. The first studies social and cultural aspects of music in local and global contexts as opposed to the latter which is more designed for and dedicated to Western art music (classical music). So to speak, ethnomusicology studies music as a human, social and cultural phenomenon.

Lesson from the classes about African music

One crucial aspect about the “music” (regardless of their diversity) in African societies is that it was (is) an inseparable part of societal live. This means e.g. that African music has to be understood within the realms of other structures that evolve around the “tones” and “noises”. Those structures are: events (religious or profane: a celebration), dance moves, costumes,  body paintings, …

Well, I guess you already start to see the link between the world cup and the vuvuzela. It’s just a habit, a ritual  – so don’t be annoyed by it.

The “vuu-vuu” noise as a means to a state of trance

Some traditional African music had the aim to get in some sort of “trance” in order to get closer to nature or God (for instance). I believe the monotone sound of the Vuvuzela is rather reverberating instead of annoying. I can imagine that the players on the pitch never really notice the “vuu-vuu” sound – but instead feel a certain “drive”, “tempo” that encourages their play.


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