Pleading for the Elimination of Social Media from our Dictionary.

Social Media is a hot topic nowadays. Maybe it’s even too hot. Every single one is talking about it: from marketer over IT manager to adolescents. And yes, sometimes people ask me: “what do you think about social media?”. As from today, I will reply those people by saying something like: “well, actually, I don’t know what you’re talking about. Social Media is not in my dictionary. I can say a thing or two about social. Or even about media. But I don’t speak about social media.” Below is why.

Social Media as a term is framing the whole thing in a false matter.

Toffler, Third Wave, 1980.

Toffler, Third Wave, 1980.

Social Media is an all-encompassing term. It points to digital platforms in which the users are responsible for the content – without any or minimal intervention of an editorial team.

Looking at the very concept from this media-centric perspective results in a very narrow view on the nature of what we are experiencing. Social media are a lot more than a bunch of media. It’s a profound change in society. The drastic impact is brilliantly envisioned by a guy named Alvin Toffler. And he already forecasted this back in 1980. Waw!

Toffler, Third Wave, 1980.

Toffler, Third Wave, 1980.

Social is change.

As Toffler’s quotes made clear: Social isn’t just an innovative medium that continues along the lines of previous “old” ones. When Toffler speaks about an altered info-sphere and a “Source” organizing people around shared interests in communities, one instantly thinks about the so-called social media we know today.

My Twitter account is a very good example of this altered info-sphere. It’s constructed as the best-in-class virtual professor. It’s build for personal development. It’s constructed to learn. It also acts as a networking platform but that’s beyond the scope of this article.

Structural Change on Multiple Levels

Social brings along structural change on several levels of society: personal, business, Ngo’s, governments, etc. all are to transform into something social. The position of the (social) media (platforms) is just to ease this change. It’s not about technology. It’s more about change and (re-)integrate social into the world.

How and where is “social change”? And what are its main challenges for “adoption”?

Social Media is Change.

Social Media is Change. Change has a challenge.

Music Maestro! Shantel & FIHP to spark off Whispering Web TV.

Closing Summer with a Big Party

At the end of this summer I decided to take some time off and just enjoy myself with some spare time. After all, it was summer and I didn’t take a break from work. What’s more, I still didn’t up until now. However, I’m quite convinced though that I’ll take my lazy ass to a beach in October. Plenty of places in the world still offering summer in October: Egypt, Thailand, Indonesia, …

FIHP & Shantel

One of the best experiences in my summer was the concert and performance from Shantel at FIHP.

Because I spend an excellent time and just like music really much, I want to share My experience with you. Hence I made a little video. And while producing that video, I came up with the idea to start my very own TV Channel.

Shantel to spark off Whispering Web TV! Yes, I might do videologs now to tell a story instead of writing it down. Yes, I might record cool keynotes on public events and share them on the Whispering Web TV Channel. Stay tuned!

Crises, Rebels, Journalists & Bloggers. On labels & labeling.

TV News

TV News

I’m not that different from any human being on this planet. I also watch TV news bulletins almost everyday. Yes, it offers me a window to the world. It shows me what’s going on. However, I came to realize the news is a heavy filter. Time to pull up the shutters, it’s noon.

On Labels & Labeling.

Labeling is describing someone or something in a word or phrase. That specific word or phrase is consequently a “label”. Without going into details of labeling theory, it’s important to realize that the very act of labelling is necessary for communication. You have to give something a “name” (aka label) so to communicate about it right?

It’s logic that journalists deploy labels and labeling techniques. After all, they are all human beings. However, they are human beings with a dramatic impact on society. Their act of labeling impacts how most people on the globe think about and frame certain events, evolutions, etc.

Let’s demonstrate “labels and labeling” with 3 real-life examples.

Example 1: multiple labels for 1 phenomenon

Mortgage crisis, credit crunch, debt crisis, economic crisis, etc.

I guess you’re quite familiar with the above “labels” today, as they have been largely present since a couple of years in the news. What’s remarkably striking however is that these terms have been deployed consecutively, one by one, the one after the other. In this manner it seems as if we’re hit by multiple different crises. I believe this is not the fact. All labels in fact point to one deeper phenomenon: rectification of global power values.

Global Power Value Rectification

The concept of Global Power Value Rectification is not that easy to understand. Maybe that’s why journalists don’t use it to frame the crisis story. However, as a non-journalist, you have more time for interpretation and analysis. So why not try to explain this concept and consequently understand the framing of the different crises. I hope the below definition and graphics make clear what I label “Power Value Rectification”.

Global Power Value Rectification is:
a rectification process by which
a discrepancy between the Value in Reality and the Virtual Value
is manoeuvred away through crises.

Global powers - a reality check?

Global powers - a reality check?

Global Power - the virtual situation not aligned to reality?
Global Power Value Rectification as underlying phenomenon to frame the crisises.

Global Power Value Rectification as underlying phenomenon to frame the crisises.

Well, that should be about it for the first example of “journalistic labeling”.

What I’m trying to prove here is that all crisises are related and have a deeper reason: the change in global power. The crises are the process that rectify the difference between real and virtual value. There’s only a new name (label) to it because it happens at different structural levels that construct society. Once all structures have gone through their crisis, the deeper reason – rectify global power – is gone and consequently all crises, up until a new rectification is required.

This was a rather difficult example of journalistic labels, I know. But it was the starting point in my thinking on labels, so it’s a well-deserved first place. The next case should be easier to understand: the labeling of freedom fighters as “rebels” during the Arab Revolution.

Rebels Journalistic Framing - HLN.be (rebellen = rebels in Dutch)

Rebels Journalistic Framing - HLN.be (rebellen = rebels in Dutch)

Example 2: The label “Rebels” in Arab Revolution

You often hear about the “Rebels” fighting the Arab Revolution. Quite frankly, this is a pretty strange label. After all, these people are actually fighting for freedom. Labelling them freedom-fighters would make a difference. Why do you call them rebels? I happen to associate the label rebel with negative and bad feelings, while freedom-fighter suggests they are “rebelling for a cause”. What about you?

Example 3: The label “Journalist” and the label “Blogger”

Overlooking what’s being said above, one can state that journalists are still important to provide us a window to the world but that we should always keep in mind that they are also humans who use labels so to interpret, understand and communicate about the world. I believe there might be a role for additional interpretation from bloggers around the globe.

It might be note-worthy in this respect to relate this to the “blogger vs journalist debate”. A journalist is formally employed at a professional media organization whereas a blogger is a more ad-hoc individual initiative. As a result the blogger has more freedom, time, less pressure and is able to frame stories more in-depth. Or am I just completely wrong on this whole labeling issue?