The BullShit that is called a Persona.


I’ve had some discussions now and then about personas, like here for instance (in Dutch). To clarify my statements in the linked article, and equally to explain my view in English, I’ve come up with a small slide deck that shows why I believe Personas are BS. What’s your view on the matter?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: