When Archives turn Newsworthy: Cyclo-cross’s disruptive innovation…


I’m a big fan of recycling. Unless when it’s about stuff one writes. This time however I’m glad to “promote” one from the archive:

Cyclo-cross’s disruptive innovation that made competition irrelevant – JANUARY 9, 2011.

I believe I have good reason for recycling this. The article – that uses concepts like “blue ocean strategies” and “business model innovation” – demonstrates a particular disruptive skill in CX cycling that allows to outperform competition. It’s the case of Sven Nys. One of his main advantages is that he leaps over obstacles by bike where other riders need to get of their bike. Exactly this benefit made him the 2013 CX World Champ last sunday!

Watch the video of the 2013 CX WC final lap below. If you don’t understand the Dutch comments, look as from the 4th minute. The obstacles that Nys tackles like nobody else can be seen at 5:30. As from then, it was straight to the World Title.

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