The importance of strong copy in advertising. On the latest Stihl-campaign.

October 22, 2010 Leave a comment


I like the latest adverts (see images below) of the saw manufacturer Stihl because they are based on strong copy. The importance of strong copy cannot be underestimated.

Importance of strong copy for adverts: "I came, I sawed and I won" (J.Caesar)

Importance of strong copy for adverts: I came, I sawed and I won (J.Caesar)

Importance of strong copy for adverts: "No half work" (with characters sawn in half))

Importance of strong copy for adverts: No half work (with characters sawn in half))

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