Everyone deserves 2 seconds of fame. Iphone App Messe Düsseldorf.
March 30, 2011 Leave a comment
Guess this Iphone App Ad were mine…watch the movie online at Digi:Media Trade Fair website.
My 2 seconds of fame - marketing without a cost
Dumbo the Elephant and the Battle for Standards. Poll!
March 28, 2011 8 Comments
arrival at the right spot: vermeiretim extension switch - photo: allnewsweb.com
Just arrived at this new destination: vermeiretim.wordpress.com.
“Hey, this has the same extension as my twitter account! And it feels the same as my previous blog.
I feel very at ease. Yes, think I should settle here. “
But you’re here already, so I better cut the crap and inform you that I was formerly whispering at tmbot.wordpress.com.
Moving content from a wordpress.com blog to another wordpress.com blog sort of works like this (or at least, that’s how I think you’re supposed to handle it):
make new domain, export xml old, import xml into new, wait 20 sec, site is there! But afterwards, you need to do organize your blog. Settings and things like widgets and themes are apparently not in the XML.
Annoying? Absolutely not.
Just modifying a name shouldn’t take that much time. I guess any non-technician will agree. But while going through this entire export/import/tweak-process, I noticed that the WordPress back-office has a “Polls” option. Hooray! Always wanted to poll. The question is below and if you’re into stories, elephants or brain concussions I think you should VOTE!*
What a stupid question! Haven’t you heard about Mobile HTML5 yet?
I have to say, I’m a bit tangled by the entire mobile market thing / marketing (phones, tablets).
If you want to “go mobile” for whatever business reason – don’t just do it because you can – what platform do you develop it for? As it seems a mobile app is OS-dependent and thus requires some different coding.
From what I’ve understood (mobile) HTML5 would overcome this issue. So as long is this language isn’t completely there yet, mobile marketing could be a big effort and a lot of money.
Guess best thing today’s marketers can do is to find out which mobile devices have the biggest market share within their customer base.
How to obtain that kind of knowledge? Well, I would say use your senses when you meet a customer. He’ll probably do something with his mobile device at some point. Or just look when one uploads an image to Facebook or something similar. Yfrog for instance shows the device that shot the picture. Another approach is to organize a poll. As I did with my poll on the battle for standards.
My poll is about the battle for standards
Don’t underestimate the battle for standards within high-tech industries. It can be an important factor for the adoption of innovation. It can also make or break a company.
battle for standards - video recorders
Dumbo is on but Samson is on too.
Easter holidays, rainy day. You’re not allowed to play outside. So is your friend living across the street. Good thing: big afternoon on the tele. Dumbo was aired. But Samson, which I was equally into, was on too. And at the same time. Bummer!
Me and my friend (read: their dads) decided to each tape a show, not realizing they couldn’t exchange the tapes because one of the dads had a betamax and the other had a VHS. Battle for standards, there you go!
Let’s play Dumbo. Hell yeah, I believe I can fly!
As a result me and my friend watched the Dumbo movie together and we didn’t watch Samson anymore. Rain stopped by the way. It was logic that we went out to play. We always did that. We often played football. Not that day.
We played dumbo that day, only that day that is. We took a bucket and a feather. Climbed on top of our red brick postboxes. I jumped believing I was about to fly, exactly in the same way as Dumbo does in the below video. Crashed on my head but scored the bucket though! Guess I didn’t fly because I miss the elephant ears.
Few hours later I woke up. Diagnosed with a brain concussion. Maybe that’s why I remember this entire story anyway?
Oh yes, VHS won and I love Samson more than Dumbo since then.
*It would be truly awesome if the site only showed the video after poll participation.
Not about the software but about the way you use it. On CRM.
January 8, 2011 Leave a comment
The rise of CRM software – “ready-to-send” quote generation
Don’t get us wrong: CRM is great to keep track of the marketing and sales process. The end of such a process ideally is a sale. In order to reach that, one needs to send out an offer and a quotation. With the rise of CRM Software this task has been automated to the fullest. CRM tools often integrate a functionality to generate a “ready-to-send” quote.
Generate a quote with CRM Software
The real innovation: not in software but in behavior?
It’s not about the technology nor the software but about the way you use it. We’d prefer to use the CRM as to manage the long sales process. However, we would not recommend to deploy the quote generation functionality.
Instead we suggest to make it personal: add details and information from the sales process. Things that remind them about the relationship you have built during the past weeks, months. You could already do this easily by e.g. integrating a meeting date and place into your proposition.
Make it easy to understand for human beings
Make sure there is no confusion about the content in your offer. Auto generated quotes tend to be very hard to understand. Additionally, make use of strong copy as you’re still trying to convince someone to favor your offering. If you’re good at “sales talk” but not a writer, don’t hesitate to collaborate with a copy writer to help you write the proposal.
Specs for which we believe the above “theory” applies.
- B2B markets
- Complex products
- Long sales cycles
- Telco industry might match (?)
- Strategy might be beneficial for SME facing big guns (?)
Keen on C 