November 19, 2013 Leave a comment
March 19, 2013 1 Comment
The general understanding of “SEO” strikes me though. It’s not a box full of technical tricks. It’s just some science, some art and a portion of gut feeling.
But it’s mainly about the way technology works in combination with the way humans behave. Hence the questions that provide an answer to “what is SEO” are:
- How do people search?
- How do search engines work?
I could write a book or give you a presentation to answer the above questions. In fact I would be happy to do so.
Most important to know however is that both are dynamic or evolutionary – changing over time. Another striking similarity is the fact that both phenomena can never be completely understood by anyone. Whatever somebody states, he doesn’t fully know the algorithm by which e.g. Google scans, indexes and ranks web pages. And that’s equally true for the other aspect: you cannot fully understand how people search information digitally.
SEO: the intersection of technology and people
Overlooking the above vision on SEO, one could easily derive the best SEO advice ever:
What seems a good thing on your webpage for a human being
will be good for your ranking in search engines (= your SEO efforts).
February 28, 2013 1 Comment
I recently got an e-mail asking to define a marketing strategy for vine. I couldn’t.
I told them to find somebody else. I might have thrown away some dollars, true. But I might have lost even more…
People asking me that question is not my type of customer. Here’s why.
You don’t need a vine strategy.
Vine is an iOS app that allows you to make and share 6 second movies.
May I remind you that you were already able to do so before Vine? Way before vine.
Strategy first, then tactics & tools.
Think strategy first please. Vine forces you to reflect on the role of moving images for your business.
Is video a right tactic for your company? Are 6 second movies valid to obtain your goals?
The above video is made without Vine. But it is a 6 seconds video…Okay, maybe 8 secs.
Disclaimer: this article is written on a smartphone…